Performance Marketing Manager

  • eCommerce
  • Marketing
  • Performance
  • Performance Marketing

Working with the eCommerce Manager, the Performance Marketing Manager will lead and drive continuous improvement across all performance marketing channels. We are looking for an experienced and ambitious individual with deep expertise and proven track record of driving profitable growth. We also believe that you have a big passion for ecommerce, a high level of customer focus, and experience in transforming marketing performance data into digestible, actionable insights.

Main Responsabilities

  • Establish the performance marketing strategy for customer acquisition and retention for Explorado – setting the strategic direction to deliver a 5-year customer plan and sales growth objectives via paid search, SEO/SEM and affiliates marketing channels
  • Establish media collaborations & partnerships with key platforms: Google, Facebook, TikTok
  • Maintain a strong focus on continual improvement in customer visits growth, customer retention ROAS and ROI – by fostering a culture of on-going optimisation of CPCs, conversion and channel mix across categories
  • Analyzing channel and campaign performance to identify growth opportunities as well as potentials for cost savings.
  • Work closely with analytics and data science teams to build a world-class performance marketing engine across tracking, attribution, and optimization
  • Collaborate closely with various stakeholders in overseeing budget setting, periodic reporting and reforecasting and refinement of budgets in line with the business objectives
  • Collaborate closely with the acquistion departments to ensure performance marketing activity is tightly aligned with key sales periods
  • Oversee key agency and business partner relationships (eg: paid search agency) – ensuring KPIs and SLAs are met
  • Leading and developing our Performance Team, ensuring best-in-class execution across all channels.
  • Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
  • Oversee campaign management and reporting, including in-depth analytics of CLV, CPA, ROI, and incrementality
  • Innovate and implement test and learn strategies and drive scalable results

Key qualifications

  • 3+ years of experience in a similar position, preferably in an e-commerce environment.
  • Deep expertise, knowledge and understanding of the full suite of Performance Marketing channels and ecommerce best practices, ideally gained from a high-growth, multi-channel retail business
  • Proven record of managing +3M EUR performance marketing budget to deliver stretching online traffic, conversion, sales and ROAS targets. Commercially focused and results driven.
  • Outstanding analytic capabilities, strong business acumen, and a structured problem-solving approach and mindset
  • Data driven with a strong customer centric approach.
  • Thoughtful leadership skills as well as high drive when working alone.
  • Energy, impact-oriented mind-set, and desire for personal development.
  • Experience using FB Ads Manager, Google Ads, Google Analytics, GTM, Google Data studio,

What we offer:

  • A start-up environment where more than 50 professional enthusiasts are redefining the experience of traditional eCommerce
  • Central location: Nearby University subway station
  • Work at the office & remote
  • The career development plan, which includes continuous personal development through courses
  • Private medical insurance

 

EXPLORADO processes your personal data for labor relations purposes (labor management, staffing and recruitment needs) in order to take action at your request before concluding an individual employment agreement. We will limit the transfer of personal data to our partners in recruitment activities and store this information until the date of filling the vacancy. If you are not recruited for the position for which you applied, we will store the data for a period not exceeding 2 months (60 days) from the transmission date of your personal data. If you apply through an online recruitment platform we may partner with, please contact this organization directly to inform yourself about the data processing terms applicable internally. 

After this period, the data submitted for recruitment purposes, including your CV, will be deleted or destroyed from our records or we may continue to store them to ensure we may contact you for future positions within the company, only with your written consent and for the mutually agreed term. You can withdraw your consent from our personal data storage at any time. We also inform you that in accordance with the General Data Protection Regulation (GDPR), you benefit from the rights stated in this Regulation. You can contact us for any requests in connection with our data processing activities by writing on our e-mail gdpr@explorado.ro

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